Japanese actor Ryo Yoshizawa, known for his striking looks and popularity, has been dropped from a commercial for Asahi Breweries after a drunken mishap led him to enter his neighbor’s apartment by mistake. This surprising incident has sparked attention across Japan.
A Rising Star’s Downfall
Ryo Yoshizawa, 30, was chosen as the face of Asahi’s 3.5% Super Dry Dry Crystal beer, aligning with Japan’s growing trend toward low-alcohol beverages. Yoshizawa, often praised for his “national treasure-class handsomeness” by fashion magazines, seemed like the perfect choice for promoting a healthier drinking lifestyle.
However, on December 30, Yoshizawa returned home intoxicated, reportedly consuming stronger alcohol than the product he endorsed. His talent agency, Amuse, released a statement explaining that Yoshizawa mistakenly entered his neighbor’s apartment, thinking he was entering his own.
Yoshizawa’s Apology and Aftermath
In a statement to the police, Yoshizawa admitted, “I’ve lost my memories. I think I just went in without asking, because I wanted to use the bathroom.” While the incident did not escalate beyond this, the damage to his professional image was immediate.
Asahi Group Holdings swiftly responded by terminating their contract with Yoshizawa. Spokesperson Shiori Shimizu stated, “As an alcohol beverage company, we consider his actions unacceptable. We will no longer use him in our future advertisements.”
Yoshizawa personally apologized to his neighbor for the inconvenience and has since vacated his apartment, according to Amuse.
A Changing Drinking Culture in Japan
Japan has seen a shift in drinking habits in recent years. With younger generations increasingly opting for low-alcohol or alcohol-free beverages, companies like Asahi have adapted their offerings to meet this demand. Yoshizawa’s involvement was meant to reflect this new, responsible drinking culture. However, the irony of his situation has highlighted the challenges of public figures representing such brands.
Despite this setback, Yoshizawa remains a beloved actor, and fans are hopeful for his return to the spotlight. This incident serves as a reminder of the delicate balance between personal behavior and professional responsibilities, especially for celebrities in highly visible roles.
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My Name is M Anas. I am a passionate blogger with a knack for sharing insights on technology, autos, Mobile Phone, etc. With a creative flair and a commitment to delivering engaging content, Anas aims to inspire and inform readers with unique perspectives and well-researched articles.